Open until 23 December 2009
To commemorate 50 years of the Mini the Heritage Motor Centre will be opening a major new exhibition which celebrates the life and times of Britain's favourite little car. 50 Years of the Mini will feature iconic cars from the museum's collection, including the first Morris Mini produced at Cowley in 1959 and tell the story of the design, production and development of the car that became a symbol for the "Swinging Sixties".
Exhibition Themes
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Mini mastermind
The story of how the Mini came about and the inspiration from Sir Alec Issigonis. Includes the political background to a new small car, a personal profile of Issigonis and his approach to designing the Mini.
Making the Mini
What was life like working at Longbridge or Cowley on the Mini line? How did factory life change over the 40 years from 1959 and attitudes change as the Mini became a cultural icon? Accompanied by ‘vox pops’ interpretation from factory workers.
Mini in the media
From its launch, the Mini had a strong marketing campaign both in print and on film. See how everyone’s favourite small car kept in the public eye and became a cultural icon.
Matching the Mini
What was the Mini’s competition in the marketplace? What products did BMC’s main rivals come up with to woo small car customers and did any really match up to the Mini?
Mighty Mini
The Mini soon became a favourite in motor racing, whether it be winning the Monte Carlo Rally or as a giant killer on tarmac. Still a favourite of club competition today, the Mini has proved as able on the circuit as on the public highway and propelled many a racing driver into the spotlight.
The Mini matures
How the Mini has changed over its 40 year life and the plans for development and replacement of the original design, both from Issigonis and others.
My Mini story
Everyone has a story about the Mini, whether it’s the car in which they learned to drive, a car that has been customised or just the everyday runabout. Tell us your favourite story involving a Mini.
Mini for the new Millennium
How can you follow a classic? See how the new MINI has taken the name into the 21st Century and if the character remains to the present day. |
